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A brand manager will make important conclusions on how an organization must present by itself to focus on audiences and the way to craft a brand that generates the specified perception. This position conducts industry investigation to be aware of in which products or expert services fit into a certain sector and the way to set a corporation besides

Market place segmentation consists of getting the overall heterogeneous market for an item and dividing it into various sub-marketplaces or segments, Every single of which has a tendency to be homogeneous in all important features.[twelve] The process is executed for two primary purposes: much better allocation of a business's finite means and to h